Trade shows are a lot of work to prepare for, but they can be incredibly powerful tools to expand your business, gain new customers and grow your brand. There are several promotional items you’ll need to have on hand to maximize your success and California printing companies can help you when it comes to designing professional materials. Here are just a few things you’ll need:
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Business Cards: Hand these out to everyone who stops by your booth; make sure it includes your contact information, including website, email and phone number.
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Flyers: These can be one-page powerhouses that give people a snapshot of what you do and how you can help them. Keep it colorful and use imagery to attract attention.
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Brochures: A tri-fold brochure with both photos and text will give people more in-depth information about your business. People can take these home and read them more thoroughly. To really maximize your promotional power, put your business cards, flyers and brochures together in one package to hand out.
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Pens/Pencils: These have staying power so have plenty of these with your business name and number on it. Everyone could use extra pens and pencils, so they won’t get thrown away.
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Color: People will naturally migrate to your booth if it’s full of color and looks appealing. You can add balloons and other fun props to use as well. The first step is to get people to notice you – once they’re there, you can educate them on what you provide.
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Draw or sweepstakes: Have a basket or other item that you will give away at the end of the night. This is a great way to gather leads; when people fill out a ballot, you’ll end up with a basketful of new leads.
California printing companies can be your biggest ally when it comes to trade shows and expanding your business.
